Marketing is such an interesting angle that I don't think you and I have ever really talked about because so much of the time we think about the products. What do you call a person that's gifted at customer acquisition or distribution? A founder. There's a ton of people that have great products and no one knows about. So you've failed that aspect of it. Steve Jobs showed with his actions. Enzo Ferrari was just on top of mind because I read three biographies of him. But he was a marketing genius too, because he'm winning Le Mans. That's how he jump started his company. It's very similar to that fantastic podcast you just did with Ben Klim

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