4min chapter

Time Sensitive cover image

Peter Saville on Capturing “Nowness” Through Design

Time Sensitive

CHAPTER

Pentagram and New Media

Pentagram and I were not destined comfortably to continue. So in 93 Brett Wiccans who worked with me as my kind of senior assistant, left Pentagram and we went to Los Angeles. We'd been in LA for like a month in 92 working on a television channel ident for a youth education program called Channel One. What we witnessed was the pool of talent. And that Hollywood could be a very smart place to have a communications agency if communications are going screen based. But everything you've done up to that point just kind of occurred when it needed to occur. It didn't really fit in working that way.

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