The First Proper Brand

I think after like one and a half years we had a pretty old smile which is way too late. Looking back, that should have been done after six months I'd say. Very much like we'd be very hands on and like me for example, supply chain, operations, all that stuff. But still we're always trying to figure out what we could work on that would like the revenue generating activity. Is it fair to say first proper brand because I'm always envious of people that seem to get it right the first time? Yeah. Because I chopped the chain so much. There was like three or four brands before that so I don't think you can say that.

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