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Alexander McQueen

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McQueen's Embroidery Collection

The women's wear that they've got on display is principally inspired by kind of 19th century and Lee McQueen. It shows a real dedication to wanting to open up wanting people to understand the level of of just everything that goes into it, says Sarah Moa. The whole collection essentially on sale in the shop so clearly there's a you know this is also a brilliant PR and marketing scheme but there's such care has been taken," she adds.

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