Why lowering beef prices isn't that simple

In a Truth Social post on Wednesday, President Donald Trump said cattle ranchers “have to get their prices down.” Trump also claimed that the high tariffs he placed on imports from Brazil are the reason ranchers are doing well, but the reality is more complicated. Today, we'll explore why there’s no quick fix for high beef prices. We'll also learn what role regenerative farming can play in meeting consumers' beef demands going forward.