2min chapter

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice cover image

Episode 471 - Audible Ads, Missing Royalties & Taking a Stand

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

CHAPTER

How to Advertise in Audiobooks

If I had the opportunity to advertise in audiobooks, I would do it if the data showed that I was getting a profit. If I ran audio ads and then I saw that my audiobook sales went up more than I spent, I would keep doing it. An ad always needs to be the kind of thing that is going to hook someone in and then give them a call to action. So it could be to download this book with your next credit sort of thing. And I think that is the part of these audio ads having a hook. People won't mind so much having a call toaction that says, leave this audiobook and go get my audiobook. That is where

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