6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342
The Marketing Millennials
00:00
The Power of Emotional Branding
This chapter emphasizes the necessity of differentiation in product marketing and the vital role of emotional engagement with consumers. It explores the evolution from feature-focused marketing to a narrative-driven approach that resonates with customer feelings and experiences. The discussion highlights the importance of understanding consumer behavior and cultural trends to create impactful marketing strategies that foster deeper connections with audiences.
Transcript
Play full episode
