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#323 Financial Mastery in Gym Ownership with Varsity House Founders | Joe Riggio + Dan Goodman, Dave Tate's Table Talk

Dave Tate's Table Talk

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Measuring Success: ROI and CAC for Gym Owners

This chapter explores the complexities of measuring return on investment (ROI) and customer acquisition cost (CAC) for gym owners, particularly in relation to social media effectiveness. The conversation emphasizes the importance of differentiating between organic engagements and measurable advertising strategies while also highlighting the significance of customer lifetime value and member retention. Additionally, it discusses the challenges of scaling a gym business, the impact of market changes on retention, and the necessity of strategic financial management.

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