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329. From Present Bias to Future Focus: Emotionally Connecting with Your Future Self, with Hal Hershfield

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Understanding Present Bias and Inconsistent Decision-Making

The chapter explores the concept of present bias and its influence on decision-making in various domains, such as exercise, dieting, saving money, and relationships. It also delves into the perception of our future selves as separate individuals and the impact of emotional connection on decision-making. Additionally, the chapter discusses reframing motivation and procrastination by considering future regret and relief, as well as the hidden zero effect in decision-making.

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