Literature Meets Social Media

This chapter explores the impact of social media, especially TikTok, on the resurgence of literary interest, notably through the popularity of Dostoevsky's 'White Nights' among young readers. It connects the novella's themes of unrequited love and modern relationships to social media dynamics and highlights various global news events that illustrate the intersections of literature, media, and contemporary issues. Furthermore, it reflects on the evolving landscape of quality media consumption and advertising in light of global challenges and regional political changes.