2min chapter

The Tim Ferriss Show cover image

#496: Marc Randolph on Building Netflix, Battling Blockbuster, Negotiating with Amazon/Bezos, and Scraping the Barnacles Off the Hull

The Tim Ferriss Show

CHAPTER

What Are Some of the Worst Ideas for Naming a Company?

Naming a company is brutally hard because the teria for a good name has a lot of elements to it. You just come up with what's called a bata name. It's the name you're going to use while you're kind of getting ready to launch. And our bata name at neflix is is kind of neflix trivia, was actually called kibble. We were kibble dot com, like the dog food.

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