How to Sell Your Expertise in 2023

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.

In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact.

If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here.

In this episode, Jason discusses…

0:00 – A bow without arrows

3:23 – No. 1: Content Blitz

5:50 – Batching

7:50 – Chopping

9:20 – Sampling

11:37 – No. 2: Omnichannel Distribution

13:32 – Third-party publishing

17:12 – A VA

19:25 – No. 3: Paid Amplification

21:43 – Where to run the ads