
Storytelling and Relationship-Building in Tech with Colleen Coll
Screaming in the Cloud
 00:00 
The Importance of Background Checks in Corporate Communications
I went in as communications doing a little bit of PR work, not a lot because that's not what my focus was. But then it would lead you to other things like speech writing for whomever VP or C level. I found out a lot of people with business economics degrees did not really know how to write or spell. And so I was sort of used from the bottom once they knew that I had these writing abilities to help in that matter. It is a vanishingly rare skill set in this space. People will read it if it's compelling. If it's not, it doesn't matter how big the production budget was. No one's going to care.
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