The Purpose of a Company Is More Than a Bottom Line

I struggle with this, because i understand how, in a very complex world, how appealing it is to have this bottom line ideology. I think the other part of it that's interesting is that when you look at a the history of corporate america, up until the dawn of the l b o era in the eighties, that was the purpose of a company. It was supposed to be broader. You know, general motors was mom America and apple pie, and we'll take care of everybody forever. And that doesn't really work either. So i guess to sumrise, when people think about the purpose of a companies being more than a bottom line, most people think this is something...