People don't actually move faster than other people. It's just that you get more for each step when you are more strategic. So we had a we have a PR company that we bought that was selling 100 units a month of PR services and they did decent, decent business but I really like the founder. And so we dove into the data and it looked like 85% of the businesses turned out within two or three months, which is horrendous. 15% of the customers paid the most and stayed the longest and they were different. What do you do? Play a long game, right?

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