Under the Banyan Tree

Bargain-hunting is pervasive, but when you discount too much, brands get fatigued. Some companies are quite wary of discounting their products because they being labeled as probably cheaper goods. You have the issue of distribution, getting these products into the thousands and thousands of villages that are dotted across the landscape here in India. That is an absolutely big challenge,. The companies that are able to solve all these problems very well can be incredibly profitable enterprises.