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Bat and Ball Games
Dr Martha Newson is a cognitive anthropologist at oxford university. Her research has shown that intense emotions can bind fans closer together. This explains why we feel each other's pain our team blows it in the final seconds, or why strangers hug each other in the street when victory is snatched from the jaws of defeat. These potent experiences can shape our sense of self and fuse our identities to our tribes for life. In this case, our tribe is our team, which goes some way to explaining why we care so much about the outcome of something non sports vans would describe as inconsequential.