How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
Ecommerce Playbook: Numbers, Struggles & Growth
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Strategic Focus on Primary Channels for DTC Growth
This chapter explores the strategic use of secondary advertising channels such as TikTok, Pinterest, and Snapchat for DTC brands, emphasizing the need to fully leverage primary channels like Meta and Google first. It highlights the risks and opportunity costs of expanding into new channels too early, advocating for a focused approach to resource allocation and organizational structure.
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