Cultivating Passionate User Loyalty

This chapter discusses the critical role of passionate early users in the success of startups, emphasizing their fervor as an indicator of product potential. It illustrates how true expansion often relies on word of mouth rather than traditional marketing, highlighting successful examples and the importance of building a loyal user base. Additionally, the chapter explores strategies for overcoming challenges like the cold start problem, encouraging founders to focus on inspiring genuine love for their products before attempting to scale.

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