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The art and science of storytelling with Vinca LeFleur - Part 2 {Replay}

Making Data Simple

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Monroe's Motivated Sequence

CNN's John Sutter asks a rhetorical question about the Gettysburg Address. What made it so great? He says Lincoln managed to say something profound in 272 words. The speech follows Monroe's Motivated Sequence, which has five steps: get attention, define problem, present solution, vision and call to action.

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