Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460
The Game with Alex Hormozi
Flow Before Friction
Alex Castellanos: I've been guilty of this my entire career of like build the perfect funnel and launch it rather than just like get momentum and then approve. So let me explain how we just use this in our business at capitalism.com. We put three pricing options on there, one of them being a dollar. Just pick one of these three prices and let's see what happens. And now we're getting regular sales and customers add one upsell, oh, we're profitable. Way turn up the ad spend. Now we've got lots of flow, adding friction.
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