3min chapter

The Game with Alex Hormozi cover image

Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460

The Game with Alex Hormozi

CHAPTER

Flow Before Friction

Alex Castellanos: I've been guilty of this my entire career of like build the perfect funnel and launch it rather than just like get momentum and then approve. So let me explain how we just use this in our business at capitalism.com. We put three pricing options on there, one of them being a dollar. Just pick one of these three prices and let's see what happens. And now we're getting regular sales and customers add one upsell, oh, we're profitable. Way turn up the ad spend. Now we've got lots of flow, adding friction.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode