Buy, Borrow, Die: The Wealth Strategy Explained

Shehzan Maredia is the Founder of Lava, a company building financial tools for Bitcoin holders who want to enjoy life without selling their BTC. In this conversation, we discuss how wealthy Bitcoiners are using innovative lending and credit solutions to buy homes, cars, and experiences — all while keeping their Bitcoin. Shahzad shares real stories, insights, and the broader vision behind enabling financial freedom without liquidation.

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Timestamps:

• 0:00 - Intro
• 2:36 - Who are high-net-worth bitcoiners?
• 8:24 – “Buy, borrow, die” wealth strategy
• 12:35 – How Lava’s bitcoin loan products work
• 18:22 – Lava’s new bitcoin line of credit
• 19:22 - Real examples of users borrowing for homes and cars
• 21:36 – How Lava makes money
• 24:30 – Why Lava focuses only on Bitcoin
• 26:15 – New bitcoin-backed credit card launch
• 30:05 - The simplicity of bitcoin