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30th Anniversary of My PhD Dissertation Defence - A Summary & Retrospective (The Saad Truth with Dr. Saad_688)

The Saad Truth with Dr. Saad

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Binary Choice Model and Decision Making

The chapter explores a sequential binary choice model for decision-making, examining the cognitive processes involved in narrowing down options to two final choices. It discusses how individuals stop the information search process and make decisions based on attributes like price, efficiency, and safety.

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