The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

247. A More Just Future, with Dr. Dolly Chugh

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Cold Cold Empathy Gap

When we're in a hot emotional state of any, any direction, we're more action oriented. And that ties to George Lowenstein's work on like hot and cold emotions. I think with that, the cold hot empathy gap and the hot cold empathy gap as we kind of go both ways here. So then we get just even, but what is so interesting and surprising is even just this tiny, tiny bit of distance from the thing. What that drop off level is, is really fascinating and important to know as we're actually going to do the things we intend to do for our future.

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