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The art of starting a startup — Gagan Biyani’s advice for generating, validating, and executing on ideas

In Depth

CHAPTER

Build a Bootstrap Business or Venture Back?

90% of people who start a start up would be better off starting a business. You have to sacrifice building a profitable business in the short term in order to build a big business in the long term. I've built a lot of bootstrap businesses and the level of challenge is just so much easier, and the life stales so much better. Lots of people want to be unch minors who would be great at starting an company, but don't need to rais venture capital. There's no reason you have to build a start up. That is a construct that you've put in your head that may not be serving you very well.

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