Product Marketing

I think the biggest thing that shocked me actually is how much product marketers don't from an org structure perspective. They really do truly think of themselves as this kind of floating separate org in the middle which I think has interesting long-term implications for product marketing. It's been funny to me because I always think of product marketing as sort of like the equivalent of the the product manager of the go-to-market org where you have the PM sitting at the center of design CX and uh or UX research and engineering.