Shift Key with Robinson Meyer and Jesse Jenkins cover image

The U.S. Auto Industry Wasn’t Built for Tariffs

Shift Key with Robinson Meyer and Jesse Jenkins

CHAPTER

Navigating Tariffs and Supply Chain Challenges in the Auto Industry

This chapter explores the complexities of the global automotive industry, focusing on the effects of tariffs and supply chain vulnerabilities exacerbated by the COVID-19 pandemic. It discusses the collaboration between engineers and finance analysts to optimize costs while maintaining quality, emphasizing the strategic planning challenges faced by original equipment manufacturers (OEMs). The chapter also highlights the industry's ongoing transition towards electric vehicle technology and the implications of pricing strategies amid tight profit margins.

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