The Importance of Video in SEO

A lot of the other video platforms are now trying to emulate TikTok in certain ways. The first thing they look at and I spoke to Glenn Gabe about this he said his son was doing the same thing. If you can get your answer in 15 seconds in a portrait video whether that's a TikTok or a YouTube short it doesn't matter. Whatever platform it is why would you bother reading 2,800 words in an article that right at the very end is like 'By the way you need to use this particular thing' Yeah, exactly not necessary. It breaks my heart in many ways but that's the thing like if you're talking about younger audience. Like okay I saw this thing