What We Are Looking at for Black Friday This Year

John Tasha: I know Black Friday this year has been nuts, and I wanted to take two minutes to walk you through some of the things that we look at and appeal. This is being shared on video if you're on Spotify or YouTube, but I'll also try to make it as audio-friendly as I can. We are always looking at distribution by order number to understand like what percentage of these customers that came in over Black Friday are first time,. The last thing, which I don't have on this loom, is looking at gifting, so we can kind of take a group of customers and segment the folks that have different shipping and billing, and then assume that they