#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Optimizing ABM Roundtables for B2B SaaS Growth
Exploring the strategy and execution of ABM roundtables, focusing on attendee selection, personalized invitations, and interactive approaches. Emphasizing the importance of a balanced mix of prospects and existing customers, leveraging third-party involvement, and steering conversations towards customer experiences for thought leadership and value delivery. Discussing the strategic process of leveraging content generated from round table events for marketing material in B2B SaaS growth.
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Transcript
