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4min chapter
Adidas v Puma: A Battle of Boots and Brothers
Cautionary Tales with Tim Harford
Rivalry and Branding: The Pelé Effect
This chapter explores the pivotal moment when Pelé ties his Puma boots before the 1970 Soccer World Cup, igniting a surge in sales and increasing competition between Puma and Adidas. It examines the intertwining of family rivalry and marketing strategies that shaped the athletic shoe industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode