Vaughan: We're on the verge of a massive awakening and a readjustment of how we feel as humans. He says people are slowly starting to wake up because there's so much transparency in in social media and in life that people are starting to notice like some of the things they tell us are just massive exaggerations or different perceptions on facts right instead of actually delivering the facts which i believe is a violation of trust. "We've evolved into a scenario where we have basically a marketing company putting a message into our fucking face that we believe," he adds.