How to Be a More Budget Conscious Marketer

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The biggest difference is just going back to testing so in the past I mean say six months ago if I tested something and we thought it was promising or we saw something hey there's something here. With budget you have to look at efficiency off the channel you're on. One example of a new one that we're trying out a little bit more this year is YouTube. Instead of just going really broad with pre-roll ads to who knows who they were targeting we're basically using our website retargeting audiences but to reach them in a new way.

How can you use organic social to fuel your paid advertising?

Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.

She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.

Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.

Follow Tara:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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