152 - How to Use Organic Social with Paid Advertising with Tara Robertson
The Marketing Millennials
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How to Be a More Budget Conscious Marketer
The biggest difference is just going back to testing so in the past I mean say six months ago if I tested something and we thought it was promising or we saw something hey there's something here. With budget you have to look at efficiency off the channel you're on. One example of a new one that we're trying out a little bit more this year is YouTube. Instead of just going really broad with pre-roll ads to who knows who they were targeting we're basically using our website retargeting audiences but to reach them in a new way.
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