The Effect of Framing on Food Choices

We're bombarded constantly with images of really nice foods and that itself elicits of a motivational state to eat those foods. But the hedonic forms so you're talking about craving what we don't necessarily need are also related to the fact that we're bombarded with it. So in terms of how we think about food is the language that we use around food does it have an effect on our choices? Yes there is some work that shows for instance that framing of food is it's called the unhealthy equals tasty intuition. If food is labeled as unhealthy they tend to think that it's actually it tastes better than the food that is labeled as healthy.