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#188 Brett Bartholomew l ART OF COACHING, ART & SCIENCE OF BUILDING BUY-IN

Dave Tate's Table Talk

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The Importance of Archetypes in Training

The goal is to have these mental models that, and this was something that I face backlash on to from a small contingent, which is odd. Archetypes are a mental model of a representation of somebody's drives in the moment, or it can be consistently over time, depending on the context. It's just saying that people, we all know somebody that posts political stuff online. We all know someone that's a big foodie. They're attached to one's self image. Even the person that says, well, I don't care what anybody thinks of me. Well, as Amos Tversky said, the absence of a feature is still a feature. So that person, you're

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