How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)
How the Fxck SEO Podcast
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SEO Is Worth the Wrong Investment
You have to compare it to well your lifetime value of your SaaS and workout is it worth the effort you know because if it's high effort you need the big lifetime value to recuperate that investment. You can't put a big budget aside unless you validate that this new tactic or project is actually going to have a return right so they were creating content internally we were doing links because we knew we needed a ton of links to actually make things rank. It was a pair of say six months we proved that we can create impact together right, then after that they said hey let's partner up on like a bigger basis where we're working on a strategy technical like many more things but
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