#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Business of Story
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The Kazushi Principle in Storytelling
In business storytelling, the storyteller seeks to control the distance between them and their audience. A connection story that demonstrates your shared beliefs and values is a powerful way to reel them in closer with you. The Kazushi principle can be applied to life and business as well: seeking first to understand, then to be understood. It's an idea from judo; it means breaking someone's balance.
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