The Importance of Non-Conformity

I want everybody who even wants to think about it to come in, have a good experience, and hopefully find this thing that drew me and so many other people into being lifelong ride or die fans of riding a board. It is no longer counterculture, but the foundation that made me want to be a part of it is what I'm trying to push now. What's core is your reason for doing it. It's not whether you wear a shirt that everybody wears that day or not. It's your reason whether you're a non-conformist or not. Non-conformity is doing it because you want to purely not because something else is dictating that you do it