Design Better cover image

Kevin Bethune: Innovation lessons from a nuclear engineer turned Air Jordan designer

Design Better

CHAPTER

How to Prioritize and Protect Your Creative Problem Solving Time

I'm very conscious that like the time that I was spending upon reflection was falling within three categories. The first category was stakeholder management, just keeping everyone informed and updates and stand up meetings or these kinds of things like they're necessary. The second bucket of calories was all the documentation work to satiate those stakeholders,. It takes time to even if I'm designing wireframes or ID sketches. So how do you then wire your calendar, your day in a life to ensure that that third bucket of calories is prioritized and protected? That's the perfect way to describe that time. Yeah, definitely a lot of calendar blocks. You almost have to be conscious of what is the modality of

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