Expanding the Pan African Tourist Market

Tourism in Africa, even before the pandemic, was still not bringing in as many visitor dollars as it might. But, from stargazing trips to plans for a brand-new museum of evolution, we hear from the people changing perceptions around holidays in sub-Saharan Africa. Safari tours aren't going away, but the industry is changing and that's good news for Africa's underperforming tourism sector. Vivienne Nunis hears from Susan Murabana, CEO of The Travelling Telescope under the stars just outside Nairobi, Dr. Muchazondida Mkono, a Zimbabwean academic and lecturer in tourism at the University of Queensland Business School, and from famous Kenyan paleoanthropologist Richard Leakey.

(Image credit: Supoj Buranaprapapong, Getty Images.)