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18min chapter
Mamaearth Founders REVEAL How They Built Multiple Brands & A Personal Care Empire | TBWS
The BarberShop with Shantanu
Crafting Personal Care Innovations for Indian Consumers
The founders emphasize respecting the long tail of consumers, identifying hero SKUs, and integrating online and offline distribution for success in the personal care industry. They discuss the significance of traditional remedies and the trust between mothers, highlighting the importance of natural ingredients like onion juice and ukten for skincare and haircare products. The chapter also explores consumer desires in hair removal, the impact of influence in marketing, and a customer's positive experience with Mamaearth's sunscreen.
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