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How the doorway principle lets you get started (even when you're not known in your industry)

The Three Month Vacation Podcast

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Copywriting and Cartoons - The Second Story

After college, i was horrified at how little i learned about copywriting. I would never get a chance to work on the big ad campaigns if i got stuck with some tiny agency. So i decided to take my chances and went to the leo anett agency which is one of the largest in mumba. And when i met with her, i had no work to show - nothing that wiuld impress her anyway. But i asked her if she would take a chance on me, how about we give it a month and if you like my work, i'll stay? It must have been my lucky day because she agreed, and i was in again liff hanger.

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