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#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire

The Fort

CHAPTER

Evolving Retail Strategies with Hospitality

This chapter explores the transformation of a brand from a direct-to-consumer model to integrating retail opportunities while maintaining a commitment to customer service. It highlights the unique characteristics of handcrafted products, the importance of store design, and the philosophy of prioritizing genuine customer experiences over aggressive sales tactics. The discussion emphasizes the necessity of building a strong internal culture and the challenges of scaling hospitality within a retail environment.

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