Design Is More Than the Shape of a Bottle of Water

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The design of Airbnb always stood out to me as like, wow, it's so stunning and beautiful. At RISD, they teach you that design is more than how something looks. Design is thinking about what is somebody's first impression when they see this brand? What is the idea that is placed into their mind about what this stands for? So design is actually thinking very holistically about all these things, including how it looks.

Joe Gebbia joins Jason to discuss the early days of Airbnb, gaining traction, persevering through the “no’s,” and functional design. (2:09) They also discuss gaining customer trust and Airbnb’s incredible COVID turnaround. (21:17) Joe wraps the show by breaking down his new venture, Samara. (45:05)

(0:00) Jason kicks off the show

(2:09) Airbnb’s first sign of traction

(9:05) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist

(10:04) Persevering through the “no’s,” and functional design

(19:48) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(21:17) Gaining customer trust

(30:46) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(32:17) Airbnb’s incredible COVID turnaround

(45:05) Joe’s new startup Samara

Check out: https://www.samara.com/backyard

FOLLOW Joe: https://twitter.com/jgebbia

FOLLOW Jason: https://linktr.ee/calacanis