The Importance of Reaching a Young Audience

Pundit: If reaching a younger audience is like makes you feel good because of vanity metrics but doesn't actually help you reach your business goals again then what's the point saying that 45 to 64 age 45 to 64 on think media I combined them is still 7% of the 17 million views we got in the last couple of weeks. So one of the things that I'm learning is that the shorts numbers are like empty calories. They're really big, they even look impressive. But a lot of times they're kind of exaggerated and can make you think a little ill logically.