11min chapter

Odd Lots cover image

How Businesses Decide Exactly Where to Set Up Shop

Odd Lots

CHAPTER

Navigating Retail Location Strategies

This chapter explores the strategic considerations businesses must take into account when selecting retail locations, emphasizing factors like customer convenience and aesthetics. It features insights from industry experts about the role of demographic research, tenant mix optimization, and location negotiations in ensuring business success. Additionally, the chapter discusses the importance of co-location with complementary businesses and the impact of market conditions on lease agreements.

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