15. Was advertising better in the past?
Future Proof
00:00
Are You a Data Driven Creativity Expert?
Research shows that marketers plan to spend more on newer forms of advertising in the coming year. The single most watched christmas ad is for smith's toys, which has had 70 million views since it was released two weeks ago. John lewis: I'd love to see how this year's batch compares with some of the greats from previous years.
Transcript
Play full episode
