#76: Rick Rubin, The Seclusive Zen Master
The Tim Ferriss Show
Let the Art Be Discovered Not Manufactured
"We try to go on a journey and let the artist discover who they are," he says. "It's like getting to be their true selves and trying to take away all of the am there are so many things that get in the way of the artistic process." He adds: 'If you're thinking about making music that's going to get on the radio, chances are you won't be using your own voice'
Rick Rubin has been called "the most important [music] producer of the last 20 years" by MTV. Rick is also revered as something of a Zen master across industries, and he is as deep as he is soft-spoken. He rarely grants interviews, and one condition of doing this one was the setting: his hyper-heated barrel sauna at home. [Show notes can be found at fourhourworkweek.com/podcast] In this episode, we delve into how Rick helps artists (e.g. Jay Z, Shakira, Johnny Cash, etc.) produce their best work. Not only that, we also discuss Rick's step-by-step experience losing 135+ pounds. He describes underwater weightlifting stories, training with Laird Hamilton, testing different diets, and much more. Rick's resume includes everyone from Johnny Cash to Jay Z. His metal artists include groups like Black Sabbath, Slayer, System of a Down, Metallica, Rage Against the Machine, and Linkin Park. He's worked with pop artists like Shakira, Adele, Sheryl Crow, Lana Del Rey, and Lady Gaga. He's also been credited with helping to popularize hip hop with artists like LL Cool J, The Beastie Boys, Eminem, Jay Z, and Kanye West. And that's just a small sample. This conversation teaches a cohesive lesson in breaking down complex skills with deep and subtle problem solving. The sauna caused the microphones to burn our hands and us to nearly pass out. DON'T TRY THIS AT HOME, folks! I think it adds a hilarious element to the whole thing, but it's not without risks. Enjoy! Last but not least, if you haven't seen my new TV show, which is #1 on iTunes as I write this, please check out The Tim Ferriss Experiment! There are 13 episodes, including ones with surfer Laird Hamilton and "top 10 drummer of all-time" Stewart Copeland. ### This episode is sponsored by Onnit. I have used Onnit products for years. If you look in my kitchen or in my garage you will find Alpha BRAIN, chewable melatonin (for resetting my clock while traveling), kettlebells, maces, battle ropes, and steel clubs. It sounds like a torture chamber, and it basically is. A torture chamber for self-improvement! Ah, the lovely pain. To see a list of my favorite pills, potions, and heavy tools, click here. This podcast is also brought to you by 99Designs, the world’s largest marketplace of graphic designers. Did you know I used 99Designs to rapid prototype the cover for The 4-Hour Body? Here are some of the impressive results. Click this link and get a free $99 upgrade.
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