67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02
GTM Live
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How Do You Get Your Leads to Convert?
There's no need for me to try and use my opinion to convince someone of this. Their data is in sale's force. I literally just pull it out and present it to them. And then secondarily, like we talked about, what the am how sales can work better with marketing. If you aline on a later stage funnel metric, you won't even notice the difference during the transition.
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