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Mark Roberge (Stage 2): How HubSpot Became PLG
BUILD with Blake Bartlett
Building a Free User Flow - The Wizard of Oz Technique
Don't spend three months building the free user flow. Build some sort of MVP or like use the existing product to hack it and just put up a landing page that says what your product does, try now. Use the wizard of Oz like person behind the curtain initially. Don't wait 90 days to build your free user flow and build it wrong. And then once you disrupt yourself, it's going to be disruptive, lean into it.
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